Since 2021, I've been a board trustee for the Community Foundation of Anne Arundel County (CFAAC). Serving on this board has allowed me to expand my leadership skills, network, and knowledge of the county's residents' needs. Board participation for any organization requires its members to be strong ambassadors and advocates for the brand. So when the CFAAC staff asked how we could encourage more nominations for our annual Celebration of Philanthropy Awards, I thought creating a short video would be the way to go. Videos are more likely to be shared on social media than other types of content, thus increasing the visibility of the opportunity. Soon, other board members recorded their videos, and the conversions speak for themselves. With increased visibility from the board videos, applications increased by 42% - that's the power of video! 
Check out my video below. 
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