Surveys are a great tool to use when trying to understand your audience, measure success, spark a discussion, or get feedback for the future. When putting together a marketing plan for a series of webinars focused on teaching residents of Anne Arundel County how to use a new interactive website, I knew that conducting a survey was necessary. I approached the survey wanting to know two things; how well we promoted the webinars and presented the information. It's critical to understand what you want out of a survey as it will guide the types of questions you ask.
In this case, I sent an email out containing a link to the survey as soon as the webinar ended. It's important to know when your audience is most likely to engage. An email followed up a few days later with a recording of the webinar, additional resources, and a final reminder to fill out the survey. We received a decent amount of responses, and ultimately I got what I needed out of the survey. Although most of the feedback was overwhelmingly positive, there were a few points made that I took note of for future webinars.
![Examples of questions asked](https://cdn.myportfolio.com/562f775b-ba5a-4d2a-acb3-a8ce67f5e1e8/f49b8040-86b8-49f3-8d11-5ffae050aa70_rw_1920.jpg?h=7060ffa6d33a3f594281e2b3e524e2a2)
Examples of questions asked
![Survey email](https://cdn.myportfolio.com/562f775b-ba5a-4d2a-acb3-a8ce67f5e1e8/68988e13-c321-4025-bfb7-24257574885d_rw_1920.png?h=d26fd4892bf590577233303d95667676)
Survey email
![Reminder survey email](https://cdn.myportfolio.com/562f775b-ba5a-4d2a-acb3-a8ce67f5e1e8/5f49e6e0-8711-4383-9ea3-fd877a21305a_rw_1920.png?h=88fbdd5b10642a76a069c5e6f53691df)