Surveys are a great tool to use when trying to understand your audience, measure success, spark a discussion, or get feedback for the future. When putting together a marketing plan for a series of webinars focused on teaching residents of Anne Arundel County how to use a new interactive website, I knew that conducting a survey was necessary. I approached the survey wanting to know two things; how well we promoted the webinars and presented the information. It's critical to understand what you want out of a survey as it will guide the types of questions you ask.
In this case, I sent an email out containing a link to the survey as soon as the webinar ended. It's important to know when your audience is most likely to engage. An email followed up a few days later with a recording of the webinar, additional resources, and a final reminder to fill out the survey. We received a decent amount of responses, and ultimately I got what I needed out of the survey. Although most of the feedback was overwhelmingly positive, there were a few points made that I took note of for future webinars.
Contact me today for some tips and tricks on how to make your survey marketing and distribution more impactful.
Examples of questions asked
Survey email
