Surveys are a great tool to use when trying to understand your audience, measure success, spark a discussion, or get feedback for the future. When putting together a marketing plan for a series of webinars focused on teaching residents of Anne Arundel County how to use a new interactive website, I knew that conducting a survey was necessary. I approached the survey wanting to know two things; how well we promoted the webinars and presented the information. It's critical to understand what you want out of a survey as it will guide the types of questions you ask.
In this case, I sent an email out containing a link to the survey as soon as the webinar ended. It's important to know when your audience is most likely to engage. An email followed up a few days later with a recording of the webinar, additional resources, and a final reminder to fill out the survey. We received a decent amount of responses, and ultimately I got what I needed out of the survey. Although most of the feedback was overwhelmingly positive, there were a few points made that I took note of for future webinars.
Examples of questions asked
Survey email
